@article{Tamay-Chimborazo_Erazo-Álvarez_Narváez-Zurita_Erazo-Álvarez_2021, title={Marketing Experiencial como Estrategia de Generación de Ingresos}, volume={7}, url={https://cienciamatriarevista.org.ve/index.php/cm/article/view/453}, DOI={10.35381/cm.v7i12.453}, number={12}, journal={CIENCIAMATRIA}, author={Tamay-Chimborazo, Alexandra and Erazo-Álvarez, Juan and Narváez-Zurita, Cecilia and Erazo-Álvarez, Cristián}, year={2021}, month={ene.}, pages={893-917}